50
				%
			
					People exposed to a mascot remember it 3 months later...
... less than 5% when it is a traditional logo. *
*Study from the University of Pittsburgh (Pennsylvania, USA) partially published in the French Marketing Magazine of December 2014.
 
				 
															


















 
															 
															 
															 
															 
															 
															 
															 
															 
															 
															 
															 
															 
															 
															 
															 
															 
															 
															 
															 
															 
															 
															




 
													
											 
													
											 
													
											 
				 
					          